How we make money

We want to be upfront about this, because trust is the whole point. HitherThither is built to help youhave a better trip — not to squeeze the most money out of you. Here's exactly how the business works.

Planning is free

Discovering destinations, building a day-by-day itinerary, importing a trip you already have, collaborating with travel companions, the day-of companion, capturing your journal, and budgeting — all of it is free. We don't put the core experience behind a paywall.

We earn a commission when you book

When you choose to book something we suggested — a stay, a tour, a flight — through one of our partner links, that partner pays us a commission. You pay the same price you'd pay going direct.The commission comes out of the partner's side, not yours; it doesn't add a cent to your cost.

We don't inflate prices or chase the biggest payout

Our recommendations are chosen for fit and quality, then backed by real reviews and ratings — not by which option pays us the most. We will never mark up a price, bury a cheaper option, or push something you don't need just to earn more. If the best choice for you happens to earn us nothing, that's the choice we'll show you.

We're a planner, not a pushy salesperson

We're honest about what we can do: we help you plan and book, but we can't guarantee that every single piece of a trip is bookable through us. When we can't offer something, we'll say so and point you in the right direction anyway — no dark patterns, no fake urgency, no manufactured scarcity.

We don't sell your data

We use your trip details to personalize your plan and improve our suggestions — and that's it. We don't sell your personal information to advertisers. (See our Privacy Policy for specifics.)

Why we need the commissions

Real travel data, AI that actually understands your trip, and keeping the planning free all cost money to run. Commissions are how we cover that — so the better our recommendations are for you, the more likely you are to book through us, and the more sustainable we become. Our incentive and yours point the same direction: a trip you love.

Questions about any of this? Email hello@hitherthither.co.